Paris, June 27, 2025 – The world’s leading luxury group, LVMH, is facing a difficult market environment, but its longtime leader Bernard Arnault remains fully in control. Despite a recent dip in share prices and slower sales, Bernard Arnault continues to guide the company with confidence, sharp decisions, and a focus on the long term.
📉 LVMH Stock Falls to New Low
This week, LVMH stock dropped by 1.6%, falling to around €437.55 — its lowest level in the past year. Although the company has gained nearly 30% since January, recent months have been rough. Sales have slowed in both the U.S. and China, especially in perfumes and spirits. Still, Bernard Arnault believes in the strength of LVMH’s brands and is already making changes to bring growth back.
✂️ Job Cuts at Moët Hennessy
One of the biggest recent steps from Bernard Arnault was announcing job cuts at LVMH’s wine and spirits division, Moët Hennessy . Around 10% of the workforce — over 1,000 employees — will be let go as the company tries to reduce costs and focus only on the most profitable brands, such as Moët & Chandon and Hennessy. This restructuring is being handled by Alexandre Arnault, son of Bernard Arnault, showing how the family is involved in leading key parts of the group.
💸 Tackling Rising Costs
As inflation and trade tensions increase, Bernard Arnault has shared that LVMH may raise prices on luxury products by a few percent each year. While high-end customers are often willing to pay more, lower-priced products like fragrances may face resistance. Still, Bernard Arnault is confident that pricing power in key brands will help protect profits.
🎨 Creativity at Louis Vuitton and Dior
During the recent Paris Fashion Week, Bernard Arnault attended Louis Vuitton’s fashion show, where Pharrell Williams presented a colorful, India-inspired menswear collection. Bernard Arnault continues to support bold and original fashion, helping LVMH brands stay fresh and globally relevant.
Over at Dior, another big change was announced. Creative director Maria Grazia Chiuri stepped down, and Jonathan Anderson is now set to lead both men’s and women’s design. Bernard Arnault’s daughter, Delphine Arnault, who is the CEO of Dior, worked closely with him on this creative shift, aiming to take Dior in a stronger direction.
🧭 Bernard Arnault Extends His Leadership
Bernard Arnault, who is 76 years old, recently received approval to stay as CEO of LVMH until age 85. He now has more time to lead the company and prepare his family for future leadership. By extending the retirement age, Bernard Arnault sent a clear message: he’s not stepping away anytime soon.
He’s also placing his children in key roles Delphine at Dior, Alexandre at Moët Hennessy, and Frédéric now CEO of Loro Piana. Still, Bernard Arnault has not publicly named a successor yet.
📊 Mixed Q1 Performance
Bernard Arnault admitted about the shift in momentum after march. LVMH’s Q1 earnings fell short of expectations, which caused the company’s stock to drop by 7% in one day. For a short time, LVMH even lost its crown as Europe’s most valuable luxury company to Hermès.
Even with that setback, Bernard Arnault remains positive and focused. He believes the luxury market will bounce back — especially for high-quality products with strong brand stories.
🔧 Big Changes Behind the Scenes
To improve performance, Bernard Arnault is guiding several major changes:
- Cutting costs at Moët Hennessy
- Appointing new designers at Dior
- Supporting “quiet luxury” — elegant, understated fashion
- Bringing in new leadership at Loro Piana
These changes reflect Bernard Arnault’s strategy to refresh the business while keeping its core values strong.
🌐 Trade Issues and Global Leadership
Bernard Arnault has also spoken out about international trade. He’s urging the EU and U.S. to reach a fair deal on luxury goods, warning that high tariffs could hurt the industry and smaller suppliers too. At a recent shareholder meeting, Bernard Arnault** shared his views and called for cooperation to protect European businesses.
🔮 What’s Next for LVMH?
Here’s how Bernard Arnault is planning for the future:
- Keep investing in creativity to keep brands exciting
- Cut unnecessary costs across the group
- Prepare the next generation of Arnaults for leadership
- Use careful pricing to protect profits
- Push for trade policies that support global luxury
Even though LVMH is facing a tough year, many experts still trust Bernard Arnault’s leadership. His decades of experience, global thinking, and deep knowledge of luxury give the company a strong foundation to rebuild and grow again.
📝 Final Thoughts
Bernard Arnault is not just the CEO of LVMH — he is the driving force behind its global success. Even during difficult times, he’s staying active in every part of the business, from creative direction to trade strategy. With big changes underway and his children stepping into bigger roles, **Bernard Arnault is shaping both the present and the future of luxury.
Leave a Reply